At Trä Group, unified visual identities were developed to bring coherence and clarity across the entire company group. The visual evolution was shaped in close collaboration with the founders, ensuring a consistent and forward-looking expression for each sub-brand.

In partnership with Stora Enso and the founding stakeholders, the team launched HEAL Lab (Healthy and Affordable Living Lab) — a digital innovation initiative exploring how data and digitalisation can enhance the quality and sustainability of wooden buildings. The platform demonstrated how indoor air quality, humidity, and energy efficiency could be continuously monitored to improve both building performance and well-being, while also aiming to reduce material waste within the construction industry.

At the 2019 Nordic Ski World Championships in Seefeld, Austria, this concept was brought to life through an immersive VR prototype that visualised the future of smart, sustainable living. The experience showcased real-time data on factors such as moisture levels and indoor climate, illustrating how technology and nature can coexist in balance.

This work combined brand strategy, visual system design, and immersive storytelling — all grounded in a vision of better living, responsive environments, and thoughtful innovation.

Photography by Mikko Rajala, Thomas Noreila and David Johansson.

Services
Brand Identity / Digital Design / Web Design / Creative Direction / Spatial Brand Applications