For Papu Design, a Finnish clothing and lifestyle brand known for its bold prints, playful spirit, and commitment to sustainability, the visual update built upon the brand’s strong creative heritage. The new logo was inspired by the original logo’s form language — refined into a modern, balanced symbol that reflects continuity and renewal.

In addition, the Papu Loop concept was developed as a visual and symbolic expression of the brand’s circular mindset and sustainable values, connecting design language to purpose. The work also included supporting the evolution of Papu’s e-commerce platform for international markets, strengthening both brand recognition and global accessibility.

Photography by Riikka Kantinkoski
Fabric pattern design by Hanna-Riikka Heikkilä

Services
Visual Identity / E-commerce / Digital design / Creative Direction