The visual identity for Humphrey-Lahti Art, an international artist duo with roots in both Finland and the United Kingdom, reflects the pair’s distinctive creative signature — both literally and conceptually. The monogram was developed from their own handwritten initials, evolving into a contemporary emblem that bridges personal expression and digital precision.
The bright orange tone, chosen for its warmth and individuality, mirrors the duo’s vibrant artistic spirit and serves as a unifying element across their brand. The identity captures their duality — two artists, one voice — and translates it into a confident, modern mark that feels both personal and timeless.
Services
Visual Identity / Logo Design / Web design / Creative Direction
The original monogram, drawn from the duo’s handwritten initials, carried an intimate charm but lacked the clarity needed for consistent use. Its personal expression was evident, yet the forms felt more spontaneous than intentional — a signature with character, but without the refinement their evolving practice demanded.
The refined mark brings intention and precision to the idea — a clearer, more confident symbol for two artists with one voice.
