For the launch of Iittala’s Korento collection, a digital experience and campaign were designed to bring Klaus Haapaniemi’s distinctive illustrations to life in a contemporary, interactive form.

The website translated Haapaniemi’s intricate world of poppies and dragonflies into motion and atmosphere — combining traditional pattern with graphic geometry through subtle animation, layered textures, and a warm, luminous palette. Each visual element echoed the artistry of the porcelain itself, capturing the rhythm and detail of Haapaniemi’s hand-drawn motifs while situating them in a clean, modern digital frame.

Services
Digital Design / Web Design / Creative Direction / Campaign Concept