Harvia’s international expansion was supported by a bold and cohesive visual identity. The iconic red logo, globally recognized and deeply rooted in the brand’s history, was deliberately preserved. All sub-brand logos were harmonized, a new image concept and extensive brand photography were developed, and the color palette and presentation templates were refreshed.

The renewed strategy and identity were captured in a comprehensive Brand Book and activated through a multilingual Let’s Sauna booklet and a brand film. With clarity, emotion, and impact, Harvia now leads the global sauna movement with a unified brand presence.

Photographs by Johanna Rontu and Olli Häkkinen / Ääri.

Services:

Visual Identity
Image Concept
Booklet Design